Inside of a environment wherever tech CEOs usually maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple dare to tread. As being the co-founder and CEO of Scentbird, one of many top fragrance subscription services in North The united states, Mariya has tested herself to get a ahead-thinking organization leader. But further than her good results in the company world, she has also emerged to be a spiritual manual and intuitive Instructor, a transformation she shares overtly via her YouTube channel, “This Is Mariya.”
This convergence of commerce and cosmic consciousness will make Mariya Nurislamova Just about the most unconventional—and persuasive—figures in the fashionable entrepreneurial landscape.
Making Scentbird: A Fragrance Disruptor
Mariya’s business vocation took flight in 2014 when she co-Launched Scentbird, an organization made to make designer fragrances extra accessible by way of a month to month membership design. Modeled after Netflix, but for perfume lovers, Scentbird quickly became a go-to platform for fragrance discovery. Less than her leadership, the corporation grew to provide in excess of seven hundred,000 subscribers, offering use of over 800 fragrances from main world wide manufacturers.
With a solid foundation in brand method, offer chain logistics, and advertising, Mariya productively captivated undertaking funds, participated during the Y Combinator accelerator, and helped Scentbird scale right into a $100M+ income business. She later expanded her portfolio with Deck of Scarlet, a elegance brand, and Drift, a car or truck fragrance company.
But while her track record inside the startup earth was soaring, Mariya was quietly undergoing a spiritual transformation that would shortly spill into the general public eye.
The Awakening: A Change to Spirituality
All around 2018, Mariya seasoned what she referred to as a spiritual awakening. This interior evolution motivated her to dive into metaphysics, Vitality operate, meditation, and intuitive channeling. As she deepened her spiritual observe, she started producing information to help Some others check out their own individual consciousness, in the long run launching her YouTube channel “This can be Mariya.”
The channel, which now has above one hundred,000 subscribers, attributes a wide array of written content—guided meditations, soul healing methods, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply private. She invitations her viewers to attach with by themselves, the divine, as well as unseen energies that shape our day by day life.
Her followers usually describe her information as transformative, and she or he has cultivated a deeply loyal spiritual viewers via regular engagement and authenticity.
Controversy for the Crossroads of Identification
Although numerous have embraced Mariya’s twin identity, Other people have elevated eyebrows—notably as her metaphysical beliefs are becoming much more publicly obvious. In 2024, a attribute by The Small business of Trend spotlighted The strain among her roles being a tech CEO plus a spiritual teacher.
A few of Mariya’s statements—for instance feedback on option healing, extraterrestrial beings, and controversial sights on historical figures—sparked backlash from customers, influencers, and in some cases former collaborators. Numerous attractiveness influencers severed ties with Scentbird, citing distress with Mariya’s spiritual rhetoric. Social websites discussion boards debated the appropriateness of her beliefs in relation to her Management placement inside a mainstream manufacturer.
In reaction, Mariya clarified that her spiritual teachings are personal and made available below her first title only, intentionally separated from her Qualified identity. Yet the controversy opened up a broader discussion about regardless of whether community figures can—or must—compartmentalize their beliefs in the age of transparency.
The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. When numerous founders strive to maintain an image of neutrality, she has preferred to point out up as her whole self. This degree of transparency might be both magnetic and polarizing.
On 1 hand, her authenticity is refreshing. She brings emotional intelligence and mindfulness to an sector normally focused solely on scale and approach. On another, her outspokenness about spiritual subject areas invitations scrutiny, especially in an period when online content material can swiftly go viral and provoke powerful reactions.
Even now, Mariya’s tactic speaks to your further cultural change. As more and more people discover wellness, consciousness, and private improvement, figures like her—who bridge the spiritual and product worlds—may perhaps become extra prevalent, not less.
Businesswoman. Mystic. Influencer.
Together with working her businesses and YouTube channel, Mariya has designed an ecosystem of spiritual choices. She hosts retreats, features personal channeling sessions, sells spiritual resources, and it has even revealed a e-book titled 72 Keys to Manifestation. She’s effectively made a parallel organization from the spiritual House—totally individual from her function at Scentbird, but equally as structured and scalable.
Her spiritual manufacturer, like her attractiveness model, is international, polished, and practical experience-pushed. It’s very clear that Mariya applies the identical volume of aim and creativeness to both equally spheres of her existence. Whether or not top a staff of builders or channeling divine energy for just a guided meditation, she delivers with clarity and conviction.
The Street Forward
Mariya Nurislamova’s journey raises essential questions on id, leadership, and general public daily life. Can a tech CEO even be a mystic? Need to business enterprise leaders share their private beliefs with the public? What comes about when These beliefs problem standard norms?
Regardless of the solutions, Mariya proceeds to walk her path unapologetically. She represents a fresh era of entrepreneurs—ones who aren’t scared to generally be sophisticated, spiritual, and multidimensional. Her boldness could possibly Price mariya nurislamova her some partnerships, but Additionally, it earns her admiration from individuals who price truth of the matter in excess of conformity.
In the end, Mariya Nurislamova isn’t just redefining what this means to generally be a CEO. She’s redefining what it means to become full.
Mariya Nurislamova life for the intersection of logic and instinct, organization and spirit, Management and vulnerability. Her story is usually a bold testament to living authentically, even when that authenticity comes along with threat. As she carries on to broaden her twin empire—the two earthly and cosmic—she invitations us all to think about what this means to guide with soul.
Whether or not the thing is her for a visionary or simply a provocateur, another thing is for certain: Mariya Nurislamova is not frightened to break the mold.